Sofia Popovidou is a professional with a rich background. With degrees in PR and psychology, Sofia has spent 11 years actively contributing to the development and growth of brands. Over her career, Sofia has successfully built and evolved international company brands and initiated HR brands from inception in diverse industries, from electrical engineering to cutting-edge technology. She designed and implemented impactful ambassadorship and employee recognition programs tailored for IT companies. In the dynamic AdTech industry, Sofia led international MICE projects. Her creation of effective programs for IT companies reflects a dedication to shaping brands and cultivating positive workplace cultures.
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