Sofia is a co-founder of Partyfer and a marketing and brand strategy professional with over 12 years of experience in PR, digital marketing, and the events industry.
She also serves as Head of Brand Marketing at Adsterra, a global advertising network, where she leads brand strategy, positioning, communications, and global brand growth across multiple markets. Sofia’s background combines hands-on experience in adtech, international marketing, and building brands in highly competitive digital environments.
As a speaker at various conferences like Webmaster Access, TEDx, and Corporate Content Force, Sofia has shared her expertise on leveraging behavioural patterns in online advertising, managing digital well-being, and optimizing corporate content strategies. She also regularly speaks at digital marketing conferences and provide consulting, sharing practical, real-world insights on:
– building and scaling brands online;
– developing a strong personal brand for founders and experts;
– brand strategy for startups, and digital products;
the impact of social media on mental health;
– launching and scaling brands in international markets;
– positioning, storytelling, and communications that attract customers, partners, and investors.
Sofia’s focus is on long-term brand value, strategic clarity, and actionable frameworks.
