With over a decade of experience in Public Relations, Demetris Portokaloglou is the Head of Corporate Communications & Culture at Quadcode. He holds a B.A. in Public Relations and Advertising and a Master’s in Political Science, specializing in strategic communication, brand building, and organizational culture development. Demetris has worked with global brands such as McDonald’s, Schwarz Group (Lidl) and Chivas Regal, among others. His experience spans a wide range of projects, including high-profile events, TV commercials, public affairs, and leading multi-million marketing campaigns. He is also a co-creator of the highly successful Quadcode HackAIthon event.